AGRICULTURAL ECONOMICS AND MARKETING

Economics is a study of how individuals, businesses, government and other organisations within our society choose to use scarce resources to satisfy their numerous needs and wants in a manner that is efficient and equitable.

Marketing is the process businesses use to create and increase the number of products sold in the marketplace to a specific group of people that a business would target.

Marketing presents the outside face of your organisation and it is important to make a good impression in the market place. This makes your target market group feel positive about your business, which is your own brand.

Without marketing who will know how great your product or service is? And how will people know where to find it? No marketing means your business can easily fail.

This section provides support and advice to farmers, advisors and others on Agricultural Economics and Marketing.